WMSN FOX 47
 

New Campaign Hopes to Lower Traffic Deaths

To date 170 people have been killed on Iowa roadways, that’s three more than at this same time last year.

To help Iowa drivers keep their eyes on the road the Iowa State Patrol and the Iowa Department of Transportation has launched a new campaign that sends a strong message.

“We thought it was really important to draw attention to how people are driving on the road and making sure drivers are focusing on their behavior behind the wheel,” says Andrea Henry with the Iowa DOT.

The new commercial and campaign, ‘Zero Fatalities’ is aimed at pointing out those deadly behaviors.

In 2013 those included not wearing a seat belt, speeding and aggressive driving, impaired and distracted driving and driving while drowsy.

“It`s really about the behaviors and getting them to understand how dangerous all of those behaviors are,” says Henry.

In 2013, 317 people were killed on Iowa roadways.

Out of those deaths 74 percent were men and 26 percent women.

“Every day in and out we`re constantly out there enforcing trying to educate people,” says Sgt. Dave Halverson.

Sgt. Halverson says he hopes drivers take notice of small steps they can take every day to be a safer driver.

“It seems everyone has a cell phone or a smart phone device at this point and it is hard, you get that call or that text you always want to respond immediately. It might be the last text you send you never know, it can wait, it definitely can wait,” says Sgt. Halverson.

The campaign hopes through education it can lower the number of fatalities on Iowa roadways to one everyone can live with, zero.

New Campaign Hopes to Lower Traffic Deaths

FOX NEWS (from foxnews.com)

F-22 fighters intercept Russian military planes 55 miles off Alaska
Two F-22 fighter jets intercepted six Russian military airplanes that neared the western coast of Alaska, military officials said Friday.

Record-setting amount of retardant dumped on massive Northern California wildfire
Firefighters are dropping record-breaking amounts of retardants on a massive Northern California wildfire that is burning explosively because of the prolonged drought.

Eric Frein search: Police hunker down in ambush suspect's woods
Authorities hunkered down early Saturday in the neighborhood where a man suspected in the fatal shooting of a Pennsylvania State Police trooper lived with his parents, raising hopes they had him cornered a week after the ambush outside a rural police barracks.

Northern California wildfire: Record amount of retardant used to fight blaze
Firefighters are dropping record-breaking amounts of retardants on a massive Northern California wildfire that is burning explosively because of the prolonged drought.

VIDEO LIST

Advertise with us!

Tonight on FOX 17

5:30pm FOX College Football Pre-Game
6:30pm FOX College Football
10:00pm News at Nine on FOX 17
10:30pm Chiefs Insider
11:00pm Animation Domination


Titan TV Schedule

KDSM FOX 17 Shows

To FOX.com

Advertise with us!
IE6 Float Fix